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Open Innovation, Transforming Tomorrow: Welstory Innovation Track

W.I.T Welstory Innovation Track

W.I.T is an open innovation program dedicated to discovering promising startups and fostering business collaborations. Through this initiative, we strengthen our existing business competitiveness and explore new opportunities by identifying high-synergy areas for cooperation. We're not just preparing for future growth—we're creating it.

  • Discovering Innovative Startups

    Teaming up with strategic partners to make constant innovation.

  • Paving the Way for What’s Next

    Designing tomorrow’s business model in line with today’s strategic goals.

  • Growing Stronger, Together

    Building meaningful partnerships to achieve mutual growth.

W.I.T Focus Areas

Samsung Welstory conducts Proof of Concept (PoC) testing to assess the feasibility of integrating startup technologies into business operations and hosts an annual demo day to share key insights.

  • Automated Solutions

    Delivering automation and unmanned solutions across the value chain, from cooking robots, to logistics, and store management.

    푸드로봇 관련 이미지

  • Healthcare

    Developing big data-driven health analysis algorithms, AI solutions for personalized coaching and recommendations, and nutritional care foods, while building a healthcare platform.

    배양육 관련 이미지

  • Alternative Foods

    Alternative foods, including plant-based and cultured meat, as well as microbial fermentation-based ingredients, designed to replace traditional food products.

    물류 자동화 관련 이미지

  • AgTech

    Smart farming technologies, including vertical farms for agricultural integration.

    무인배달로봇 관련 이미지

W.I.T Partner Startups

로보테크
뉴빌리티
엔씽
티센바오팜
마이프랜차이즈
파인더스에이아이
울트라파머
소나무
와이폴라리스
HN노바텍
휴닉
낭만상회
세코어로보틱스
잇마플

We’re on a mission to leverage diverse innovative technologies to make a meaningful impact on the world.

Through bold collaborations and continuous investments in startups, we aim to uncover new business opportunities, advance tomorrow’s technologies, and create a brighter, more sustainable future—together.

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